In days of yore, celebrities commonly got involved with products that might be called (no offense intended) utilitarian.
Mickey Mantle and Willie Mays sang the praises of Blue Bonnet margarine.
Joe Namath bestowed the virtues of Noxema shaving cream.
James Garner and Mariette Hartley hawked Polaroid cameras.
As time went on, celebrities not only endorsed products, they lent their names to them.
Paul Newman sought to help others with his food line called Newman’s Own.
Michael Jordan jumped for joy over the success of Nike’s Air Jordan shoes.
But no industry that I can think of has had an influx of celebrities to rival that experienced by the wine industry.
The list is long, impressive and ever changing. It includes, or has included, Mario Andretti, Dan Aykroyd, Antonio Banderas, Drew Barrymore, Raymond Burr, Mike Ditka, Ernie Els, Mick Fleetwood, Peggy Fleming, Greg Norman, Arnold Palmer, Fess Parker and Boz Scaggs.
That’s a mere fraction of the full list, and includes only those who feature their names on the labels.
Now, we can add three more names to the celebrity vintner list: singer Fergie, and Hollywood “it” couple Brad Pitt and Angelina Jolie. Read more ›