Are You Drinking Your Fair Share of Wine?

    When it comes to drinking wine, are you average, below average or above average?

      According to the latest data compiled by the Wine Market Council, more Americans than ever before are drinking wine. In fact, in the five years from 2000 to 2005, the wine-drinking population in the U.S. increased by a whopping 31 percent.

      That’s an amazing statistic, considering even the moderate consumption of alcohol faces ever-increasing ideological and legal impediments, fueled by a small segment of the population that would love nothing more than to see “Prohibition, The Sequel.” In case you hadn’t noticed, “moderate consumption” is constantly being redefined.

      The increasing interest in wine by Americans bucks trends in Europe. During the same time frame, wine consumption dipped 6 percent in France and 8 percent in Germany.

      Exactly how much wine are we drinking? The Wine Market Council puts the per capita volume at 2.88 gallons.

      While that represents a 17 percent increase over a year earlier, it’s a far cry from the annual per capita consumption of Italy: 12.8 gallons.

      Interestingly, so-called core drinkers – those who enjoy wine at least once per week – account for 92 percent of all wine consumed in America.

      Getting wine to all the people who want to drink it can sometimes be a challenge, however. And it’s not the neo-Prohibitionists that are causing the problems, but rather a tiny group of powerful, politically-connected distributors.

      Later this week on VinesseTODAY.com, we’ll tell you how one trade association is fighting back, and how you can access up-to-date information on the direct shipping wars.

      Also this week, we’ll take a look at the plan to expand the boundaries of France’s Champagne region, we’ll take you to Napa Valley’s only Michelin 2-star restaurant, we’ll examine a new way to limit the onset of wine-related headaches… and more.

     So log on throughout the week for your daily dose of wine news.

 

Posted in Editor's Journal
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