Turning Beer Guzzlers Into Wine Drinkers… with NASCAR

    Randy and Lisa Lynch, owners of Bennett Lane Winery — the first California winery to own a NASCAR team — have entered into a multi-year partnership with Infineon Raceway that will make the Napa Valley winery the title sponsor of the NASCAR Camping World Series West Event.

     On June 21, local racing fans and wine lovers will gather at the Sonoma Valley track in Sonoma to cheer for the home team at the Bennett Lane Winery 200 race, which will serve as the main event on the Saturday of the Toyota/Save Mart 350 weekend.

     Randy Lynch has often said, “I want to turn beer guzzlers into wine drinkers one race at a time.” As the title sponsor, he’ll speed ahead toward that goal, as Bennett Lane’s White and Red Maximus wines will be sold by the glass at the raceway.

     “It’s a thrill to be able to combine my two favorite things — wine and NASCAR racing — and I’m excited to share Bennett Lane’s award-winning wines with NASCAR fans right here in our own backyard,” said Lynch.

     Since Bennett Lane Winery first pioneered the unlikely marriage of wine and racing as the first California winery to sponsor a NASCAR team in 2003, the relationship between wine and NASCAR has continued to blossom. Wine consumption among NASCAR fans nationwide is up 22 percent, compared to the 7 percent increase in consumption among all Americans.

     The new two-year partnership includes a Bennett Lane Winery display in Infineon Raceway’s new fan entertainment zone, “The Pulse.”

Posted in Vinesse Style
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