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Fueled by strong
gains in premium California wine volume, California wine sales to the U.S.
continued to increase in 2007 to a record-high 457 million gallons (192.1
million 9-liter cases), up 2 percent over the previous year.
The retail value
of these shipments increased 6 percent to $18.9 billion, according to the
year-end summary in the Gomberg-Fredrikson Report.
Total
California winery shipments to all markets in the
U.S.
and abroad increased 3 percent to 554 million gallons (233.2 million 9-liter
cases) last year.
“Strong
consumer interest, along with growing retailer and restaurant support and more
direct-to-consumer sales, is resulting in wider distribution and selection of
California
California
tourism TV advertising campaign is also raising consumer awareness of the
state’s diverse wine regions, its talented families, and its outstanding wine
and food offerings.” wines,”
said Robert P. (Bobby) Koch, President and CEO of Wine Institute.
“The new
California
tourism TV advertising campaign is also raising
consumer awareness of the state’s diverse wine regions, its talented families,
and its outstanding wine and food offerings.”
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“The
long-term trend for California wine is favorable with the U.S. wine market
growing for 14 consecutive years, increasing 66 percent by volume from 1993 to
2007,” said wine industry consultant Jon Fredrikson. “Wine continues
to enjoy a positive standing with the press, government and consumers, and many
positive news reports on moderate wine consumption and health have also
contributed to its positive image. Though the economy is slowing, wine is
gaining traction among American adult consumers, and it is likely that wine
consumption will continue to expand over the next decade.”
