The Dry Creek Vineyard family has announced that it will donate $1 to the National Multiple Sclerosis Society for each bottle of 2006 Fume Blanc sold.
The promotion runs through September 14, in support of the Northern California Chapter’s largest annual fundraising event — Bike MS: Waves to Wine Ride 2008, which will be held September 13-14. Dry Creek Vineyard is the official wine sponsor of the ride.
Celebrating its 25th anniversary, Waves to Wine is estimated to raise $1.5 million for critical multiple sclerosis research and vital programs and services. Cyclists participating in the fully-supported, two-day event will come together to commemorate the anniversary and lend their support to more than 20,000 Northern Californians living with the disease.
“Every week, more than 200 new people are diagnosed with MS. This disease affects nearly everyone directly or indirectly, and we are committed to raising as much money as we can to make a difference in how MS is treated and, hopefully, one day, cured,” says Liz Bernstein, Development Manager of the Northern California Chapter of the National MS Society.
“We’re proud to have Dry Creek Vineyard as our official wine sponsor,” adds Bernstein. “Their wines will be a wonderful addition to our Saturday night program, as well as the various venues throughout the tour. Weâ€™re grateful for their support.”
More than 1,500 riders, each of whom has raised $350 or more for MS, will cruise scenic roads from San Francisco to Healdsburg. Winding through the heart of wine country, the route will culminate at Lake Sonoma at the end of Dry Creek Road. As riders cross the finish line, they will receive a hero’s welcome, complete with a celebratory feast, entertainment and prizes.
“Dry Creek Vineyard is committed to help fight MS,” says winery owner Kim Stare Wallace. “My sister was afflicted with the disease at the age of 30, so I have first-hand experience with the debilitating effects of MS. We’re doing everything we can to support the MS Society in their efforts to find a cure.”