Re-naming Wines Costs Aussie Industry a Million Dollars

    The Australian wine industry will announce, within a few months, potential names for the fortified wines currently labeled as Sherry, Port and Marsala.

     Australia has signed a new trade agreement with the European Union, agreeing to phase out the use of wine names which are tied to places in Europe.

     Colin Campbell, Chairman of the fortified sustainability project committee, says developing the new names has cost the industry a lot of time and up to a million dollars so far.

     Said Campbell: “We think we’ve now got to a point where we’re on the last phase of our research, just testing names — and from there we’re hoping to have the new names out in the arena by March, so that we can start the process of launching them, introducing them and promoting them.”

Posted in Wine Buzz
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