Casella Wines, the company behind Australian wine brand Yellow Tail, is set to launch a music and wine promotional campaign in the United Kingdom.
According to Just Drinks, Yellow Tail Sample Sessions aims to match a genre of music with a style of wine, the company said.
Senior Yellow Tail winemaker Emma Norbiato and Australian deejay Rob O’Neil have created eight matches for the promotion, including Yellow Tail Rose with R&B, Yellow Tail Bubbles with classic pop, and Chardonnay with ’80s rock.
The Sample Sessions will be on the road this summer at shows in Edinburgh, Brighton, London, Yorkshire and Bristol.
Yellow Tail also is offering the chance to win one of 30 Yellow Tail remixing kits, which includes a six-pack of wine and CDs.