It's Official: California Wine Month Returns

    Governor Arnold Schwarzenegger has declared September as California Wine Month for the fifth consecutive year.

     Recognizing the Golden State’s vintners and growers for their more
than 200-year-old agricultural tradition, positive impact on the state
and national economies, and commitment to sustainable winegrowing
practices, the proclamation praises the wine community’s many

     “Our wineries attract tourism and provide countless jobs for
Californians. Many are also committed to serving their communities and
promoting socially and environmentally responsible farming practices,” said Governor Schwarzenegger in the proclamation.


     California wine generates 820,000 jobs in the U.S., including 330,000 in California.  The state’s vintners and growers, along with California’s 80,000 restaurants, have helped make the Golden State a top destination for culinary travelers from around the world, attracting nearly 21 million visitors each year to its wine regions.

     “It’s a great honor to be recognized by the Governor and to receive his support for the September California Wine Month celebration,” said Robert P. (Bobby) Koch, President and CEO of Wine Institute, in a press release. “Our industry is a major economic driver for California, contributor to the important tourism industry and the world’s leader in sustainable winegrowing.”

     The Governor also is an advocate for tourism and has given his support to a partnership between Wine Institute and the California Travel & Tourism Commission by appearing with First Lady Maria Shriver in CTTC’s TV spot promoting California as the “Land of Wine and Food.” The spot will be broadcast this September and October across the nation and in Canada.

     Visitors to California can explore the state’s 2,800 wineries, which produce 90 percent of U.S. wine. Wine Institute’s consumer Web site at offers a database of California winery tasting rooms and a trip-planning tool that provides maps and driving directions to the wineries. The database enables visitors to search wineries by region, variety produced and by dozens of amenities, including winery gardens, picnic grounds and green winegrowing practices.

     “California is the fourth largest wine producer in the world,” noted Karen Ross, President of the California Association of Winegrape Growers, whose organization is supporting California Wine Month and with Wine Institute established the Sustainable Winegrowing Program in 2002.

     “With over 60 percent of the state’s winegrowers participating in the Sustainable Winegrowing Program, it is truly a model for wine regions in other states and abroad.   The program has won Governor Schwarzenegger’s top environmental award.”

     The Web site also features special events at wineries throughout the state during California Wine Month, and includes a California Wine Month poster offer, the official proclamation from the Governor and an “Insider’s Guide to California Wine Country.”

Posted in Wine Buzz
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