Oregon’s wine country adventurers now have a new resource when sipping their way through the Willamette Valley.
Willamette Valley Vineyards has launched an offshoot of the winery, the Willamette Valley Vineyards Wine Center, located in historic downtown McMinnville.
The center, which opened to the public on November 21, intends to serve as an informational hub for the Willamette Valley wine community. It has concierge staff members who are available to help visitors plan and maximize their visit with tour route suggestions, local tour and tasting reservations, and dining and lodging recommendations. The center hopes to bring tourism to the city of McMinnville as well as to the surrounding region.
In addition to providing trip planning assistance, the wine center will also offer an educational experience for the consumer. Complimentary reserve and comparative wine tasting will be provided as guests are encouraged to explore the center’s displays, including offering American Viticultural Area maps, soil samples, information on sustainable growing practices, and rolling images of the valley projected on a 9-foot by 5-foot screen.
“We look forward to spreading the gospel of Oregon Pinot Noir through collaboration with our fellow winemakers,” said WVV founder Jim Bernau. “Our industry has a long history of collaborative and innovative efforts as well as a strong commitment to sustainable practices that have been put in place to assure a tasty tomorrow.”
The Willamette Valley Vineyards Wine Center is open from 10 a.m. to 7 p.m. daily.