William Knuttel: Behind the Label

Wine labels are designed mainly to attract consumer attention and sell product.

But even within the parameters that such marketing necessities create, there is room for creativity and artistic expression.

With this label, for instance, designer Jeffrey Caldewey successfully captures the frenetic and eccentric wine world of vintner William Knuttel with the chronophotograph “le coup d’epee.”

This 1890 attempt of photographer Etienne-Jules Marey to show motion in photos – in this case, the thrust of the epee – is symbolic of the traits that make fine wine so alluring: finesse, development, power and balance.

Posted in Wineries of Distinction
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