The Monterey County Vintners and Growers Assn. has launched a new interactive website featuring the distinguishing characteristics of the area.
Elements that are explored through clear navigational tools and a beautiful graphic interface include the effects of the Monterey Bay on grape-growing, the 42 varietals that flourish in the region due to the phenomena of the “Blue Grand Canyon” and “Thermal Rainbow,” and the growth of wine country tourism related to the multitude of activities available throughout Monterey County.
The new site can be accessed at: www.montereywines.org
“Many people are just becoming familiar with Monterey Wine Country as one of the leading American wine regions,” says MCVGA Executive Director Rhonda Motil. “Our objective was to take the engaging assets of the area and educate the site’s guests about who the leading growers and brands are, the natural assets that define the grape-growing conditions in this extensive 90-mile long county, the events that people can attend throughout the year to taste local wines, and to provide a guide for anyone wanting to tour Monterey Wine Country.”
The new site is the first in a series of in-depth tools that will showcase the area, including an interactive touring map that highlights how to spend “three perfect days” in Monterey Wine Country, and an American Viticultural Area database that will allow site guests to search MCVGA members’ profiles based upon such categories as varietals by AVA, sustainable and organic growing practices, and even tasting rooms that meet specific criteria.
