Wine Magazine Gets a Makeover

Decanter magazine has unveiled a new look for its January 2011 issue, which should be on newsstands now.

The new-look Decanter features a host of new features, as well as a “cleaner and more elegant” appearance, as Editor Guy Woodward puts it, as well as “a more refined, less cluttered feel.”

Added Woodward: “In terms of fresh content, we had two aims: to increase reader involvement – via the new “Ask Decanter” page – and to celebrate the romance, aspiration and ultimately the enjoyment of wine.”

In “Ask Decanter,” an expert panel answers readers’ questions. In the feature’s debut, readers ask whether to drink or sell a 1989 Bodegas Ondarre from Rioja (drink up, John Radford says), about the origin of petrol aromas in Riesling, and whether Carmenere will be Chile’s next big thing.

Two other new features, “The Joy of Terroir” and “Wine Legends,” will focus on stunning vistas from estates around the world, and renowned bottles from great vintages.

The revamped magazine came about after extensive research among its readers.

Decanter, which recently launched on the iPad, is read in more than 92 countries, with editions published in Hungarian and Taiwanese.

Posted in Wine Buzz
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