Punk Rock Meets Fine Wine

If you are… or ever were… a punk rocker, you’re undoubtedly familiar with The Reverend Horton Heat (real name: Jim Heath).

Well, you can add the reverend to the growing list of celebrities who have become “winemakers.”

Okay, Heath really isn’t a winemaker. He simply has lent his image to a pair of wines from Australia. Current releases include the Rockin’ Red 2007 Shiraz and the Rene Pogel 2008 Chardonnay. The wines are made at George Road Winery.

Heath likes wine, but his wife is a connoisseur, and she likes these bottlings a lot. But like a lot of vintners, Heath laments the amount of paperwork involved in bringing wines to the United States marketplace. It’s known in the business simply as “compliance,” and it’s one aspect of the wine biz that is not fun.

“It’s all tax complying – accounting, bookkeeping,” Heath told the Las Vegas Review-Journal. “If I told you how much I pay to an accounting firm to find out how much I owe, your jaw would hit the floor.”


Posted in The Wine Business
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