Two research studies sponsored by Wine Institute indicate that the sustainable and eco-friendly attributes of wine are important considerations when making purchasing decisions.
That goes for key segments of wine consumers, as well as those of us in the wine trade.
The research findings indicate that eco-conscious wine consumers are interested in information about sustainable and environmentally friendly practices in wineries and vineyards—which underscores the reason for our monthly “green” feature in The Grapevine newsletter, as well as these “Wine and the Environment” posts.
As the fourth-largest wine producer worldwide, California is a global leader in sustainable winegrowing practices. Through participation in the California Sustainable Winegrowing Program, the state has one of the most widely adopted such programs in the world in terms of vineyard acreage and case production.
Forgive the shameless plug, but if you’re interested in eco-friendly wines, check out our Earth-Friendly Wine Club.