If you’ve ever seen the fourth hour of the “Today” program on NBC, you may have spied co-hosts Kathy Gifford and Hoda Kotb doing a little bit of… what’s the word?… imbibing.
Now, Gifford has lent her star power to a new wine label: Gifft. Thus far, there’s a Chardonnay and a red blend in the lineup, and the wines are produced at Scheid Vineyards in California’s Monterey County — a continent away from Gifford’s New York City home base.
We’re not sure what Gifford likes in wines, but we do know what she doesn’t like.
“I don’t like after-tastes, and I don’t like bitterness,” she told USA Today. “I don’t like acidity. I don’t want an interesting wine. I want an interesting novel. I want an interesting play.”
So what DOES Gifford want in a wine? Her description of the first vintage of Gifft Chardonnay provides a few clues:
“I first came to love Chardonnay many years ago when I fell in love with French Burgundy,” she said. “I was born in France, so I think it is in my blood! When I decided to partner with the Scheid family, our goal was to craft a wine with poise, one that allowed the true varietal character of the Chardonnay grape to shine.”
Sounds like a reasonable… and tasty… goal.