Why Wine Is Much More Than Simply a Beverage

What does wine mean to you?

For many people… perhaps most… it’s simply something to drink with a meal.

For others, it might be a beverage to sip while reading a good book. (Or to help make a bad book more palatable?)

It certainly is both of those things. But it also is much more… as the words of Frances Tabeek, D.H. Lawrence and a Medieval German proverb so vividly demonstrate…

* Frances Tabeek: “A good wine is like a gentle kiss; its effect throughout the meal is scintillatingly sensual in an elegantly understated way.”

When we have a glass of wine with a meal, the entire experience is elevated in a way that iced tea or a soft drink can’t match. This is especially true when the flavors and textures of the wine and food are in harmony.

* D.H. Lawrence: “If we sip the wine, we find dreams coming upon us out of the imminent night.”

Sharing a bottle of wine among family, friends or business associates has been known to kindle creativity — to solve a family “situation,” to plan a special event, or to develop a new idea to help jumpstart a marketing plan.

* Medieval German Proverb: “Drink wine, and you will sleep well. Sleep, and you will not sin. Avoid sin, and you will be saved. Ergo, drink wine and be saved.”

There’s a great deal of “connectivity” to this proverb, but is seems to make sense to us!

Wine can mean so many things to so many different people. Whatever it means to you, please help those in your life enjoy it responsibly this holiday season — in most cases, that would mean with a great meal. For some helpful wine-and-food-pairing ideas, click here.

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Posted in Editor's Journal, Wine Buzz
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